People searching on Google are already looking for what you sell. The job of a good Google Ads campaign is to show up for the right searches, say the right thing, and send that traffic to a page that converts, without paying for clicks that were never going to become customers.
As a Google Ads specialist with more than six years in performance marketing, I manage campaigns for lead generation, local service, healthcare, e-commerce, SaaS and short-term rental businesses. You work with me directly, not with a junior account manager, and every decision is tied back to leads, sales and cost per acquisition.
Google Ads Campaign Management
Day-to-day management is where most accounts win or lose. I handle the full cycle: account structure, budgets, bidding strategy, ads, extensions and the weekly optimisation that keeps spend pointed at what is working.
- Account audit and restructure where needed
- Budget pacing and bid strategy selection
- Search term reviews and negative keyword management
- Ad copy and asset testing
- Clear monthly reporting tied to business outcomes
Search Ads
Search campaigns capture demand from people actively looking for your service. I build tightly themed ad groups around high-intent keywords, write ads that match the searcher's intent, and use location, schedule and device adjustments so your budget goes where leads actually come from.
Performance Max
Performance Max can scale well, but only when it is fed good conversion data and the right signals. I set up asset groups, audience signals, brand exclusions and listing groups carefully, and I watch placement and search category insights so PMax does not quietly cannibalise branded search or waste spend on low-quality inventory.
Display Advertising
Display campaigns build awareness and keep your brand visible across millions of websites and apps. I use them selectively, with tight audience targeting, placement exclusions and creative that fits the format, so display supports your search results instead of draining the budget.
Remarketing Campaigns
Most visitors do not convert on their first visit. Remarketing brings them back with relevant messages based on what they viewed, using audience lists built from GA4 and Google Ads data, with frequency and membership windows set sensibly.
Shopping Ads
For e-commerce brands, Shopping campaigns put your products, prices and images directly in the search results. I work on Merchant Center feed quality, product titles, segmentation by margin and performance, and bidding that reflects what each product is actually worth to you.
Want a second opinion on your Google Ads setup?
Book a free callDemand Gen Campaigns
Demand Gen reaches people on YouTube, Discover and Gmail before they start searching. It works well for brands with strong visual creative and a clear offer. I use it to build demand and feed your search and remarketing campaigns with warmer audiences.
Keyword Research & Competitor Analysis
Good campaigns start with understanding how your customers search and who you are competing with. I research keyword intent, volume and cost, review competitor ads and auction insights, and identify gaps where you can win leads more efficiently.
Conversion Tracking & GA4
Google Ads optimises toward whatever you tell it is a conversion, so tracking has to be right. I set up and audit conversion actions for forms, calls, bookings and purchases, connect GA4, configure enhanced conversions, and make sure the numbers in Google Ads match what happens in your business.
Google Tag Manager Implementation
I implement tracking through Google Tag Manager so every tag, trigger and variable is organised, documented and easy to change later. That includes form submissions, click-to-call, booking confirmations, scroll and engagement events, and consent-aware tag firing.
Campaign Optimization
Optimisation is continuous, not a monthly checkbox. Each week I review search terms, bids, budgets, ad performance, landing page conversion rates and lead quality, then act on what the data shows, cutting waste and putting more budget behind what is driving results.
Reporting & Performance Analysis
You get reports that are easy to read and focus on the numbers that matter: leads, cost per lead, conversion rate, revenue and return on ad spend where it can be measured. Every report explains what changed, why, and what happens next.